Frank Bacon

CEO

Frank Sondors - better known in the sales world as Frank Bacon - is the Co-Founder and CEO of Salesforge, the multi-channel cold outreach platform powering thousands of sales teams and agencies worldwide.

With more than a decade of experience scaling outbound operations from SDR to VP level, Frank has seen firsthand how traditional “hire more reps” playbooks fail in today’s market. His mission: build systems that outperform humans - not replace them. That philosophy drives Agent Frank, the AI SDR that’s reshaping outbound by blending human-AI collaboration to generate millions in pipeline without expanding headcount.

Frank is also the author of AI SDR: Your New GTM Edge to $100M ARR, the definitive guide to modernizing sales teams with AI. Drawing from years in the trenches and the real-world success of the Salesforge ecosystem, the book breaks down how to design hybrid human-AI teams, architect scalable data and infrastructure systems, and orchestrate outreach that actually converts. It’s a brutally honest roadmap for leaders tired of inefficiency - and ready to scale intelligently.

Outside of the office, Frank is a father of two and a relentless “doer.” Known for his obsession with performance, precision, and competitive edge, he channels the same energy into family, business, and mentorship alike. He’s not your typical sales founder - he’s the kind who brings a machine-like discipline to everything he touches (fueled, of course, by 6–7 cups of coffee a day).

Frank’s areas of expertise include:

  • Predictive & Market Intelligence
  • Demand Generation
  • Precision Marketing & Sales
  • Revenue Operations & Monetization Strategy
  • Coaching & Performance Culture

When he’s not building the next generation of AI-driven GTM systems, you’ll find him hosting The Sales & Bacon Podcast, where he sits down with top founders and sales leaders to discuss unfiltered lessons on sales, GTM strategy, and the future of AI in revenue.

Frank doesn’t just talk about the future of sales - he’s building it.

Blog posts by Frank Bacon

We Tested 3 AiSDR Alternatives For 30 Days: Here's What We Found
AI SDRs

We Tested 3 AiSDR Alternatives For 30 Days: Here's What We Found

We tested 3 AiSDR alternatives to find the best AI SDR for sales outreach. Discover our results and see which tools can enhance your sales and lead generation. 
We Tried 5 AI Sales Agents For B2B Lead Generation
AI SDRs

We Tried 5 AI Sales Agents For B2B Lead Generation

Explore our comprehensive evaluation of 5 AI sales agents designed for B2B lead generation. Find out which solutions can effectively optimize your sales outreach.
AI in Lead Generation: 10 Proven Strategies To Get High-Quality Leads
B2B Lead Generation

AI in Lead Generation: 10 Proven Strategies To Get High-Quality Leads

Discover 10 AI strategies to simplify lead generation, automate tasks, and qualify leads efficiently. Save time, boost results, and close more deals with AI-powered tools.