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5 Tools To Automate Your Sales Workflow in 2025

You’re here because parts of your sales workflow are eating up your time.

The follow-ups. The CRM updates. The lead researcher. 

You don’t need another tool to “manage” it all.

You need something that can automate your sales workflow and give you that time back.

That’s what this article is built to help you with.

Here’s what I’ve got for you:

  • A quick breakdown of what sales workflow automation is

  • What you should look for before choosing any tool

  • And 5 tools that can help you automate the messy parts in 2025

If you’re ready to make your sales process faster, easier, and way more scalable, let’s get started.

What Is Sales Workflow Automation?

Sales workflow automation means using a tool to take care of the boring, repetitive parts of your sales process, so you don’t have to do them yourself every single time.

Instead of manually sending follow-ups or moving deals through stages, the tool does it for you.

Here’s what it usually replaces:

  • Sending reminder emails
  • Updating lead status in your CRM
  • Assigning leads to the right teammate
  • Creating tasks after a meeting
  • Tracking if someone replied to or opened your email

These might seem small on their own, but together, they take up hours every week.

Once you start automating your sales workflow, here’s what changes:

  • You move deals through your pipeline faster
  • You spend less time clicking around and more time talking to real prospects
  • You stop missing follow-ups or updates
  • You focus on closing, not managing

It’s not about doing more work. It’s about doing less of the stuff that slows you down.

What To Look For in a Sales Workflow Automation Tool

Before you pick any tool, it’s worth knowing what actually matters.

Not every tool will fit how you work, and the last thing you need is something that adds more complexity.

Here’s what to keep an eye on:

1. Can it connect with your existing tools?

If you’re already using a CRM, email platform, or a lead list tool, the automation tool should work with those.

No one wants to copy-paste between platforms every day.

2. What can it automate for you?

Some tools only send follow-ups. Others handle everything—from lead routing to updating deal stages.

Figure out how much of your workflow you want to hand off, and check if the tool can do that.

3. Can you make it work your way?

Every sales process is different.

You might need to change how emails sound, how tasks are triggered, or when leads get assigned.

Good tools let you customize all of that.

4. Will it still work when you scale?

Maybe you’re running solo right now. But in a few months, that might change.

Pick something that won’t break when your pipeline grows or your team expands.

5. Is there proper support when you need it?

It helps to have onboarding, docs, or even someone to chat with if you get stuck.

Especially if you’re setting things up for the first time.

6. Can you track what’s working?

You’ll want to see what’s being automated, what’s getting results, and what needs a tweak.

Look for tools that give you real data, not just dashboards for the sake of it.

Once you’ve checked these boxes, choosing the right tool gets a whole lot easier.

And the chances of wasting time (or money) drop way down.


5 Tools To Automate Your Sales Workflow in 2025

  • Agent Frank by Salesforge
  • Hubspot Sales Hub
  • Lemlist 
  • Snov.io

  • Close CRM
Feature / Tool Agent Frank HubSpot Sales Hub Lemlist Snov.io Close CRM
Full SDR Automation ✅ Yes ❌ No ❌ No ❌ No ❌ No
Multichannel Outreach ✅ Yes ☑️ Email Only ✅ Yes ❌ No ❌ No
Built-in Lead Finder ✅ Yes ❌ No ✅ Yes ✅ Yes ❌ No
Email Warm-Up ✅ Yes ❌ No ✅ Yes ✅ Yes ❌ No
Custom Workflows ✅ Full ☑️ Limited (Pro+) ✅ Yes ❗ Basic ✅ Yes
CRM Included ✅ Yes ✅ Yes ❌ No ✅ Yes ✅ Yes
AI/Automation Depth 🔥 Very High ⚡ Medium 🔅 Low 🔅 Low ⚡ Medium
Beginner-Friendly Setup Support ✅ Yes ⚠️ Learning Curve ✅ Very Easy ✅ Yes ✅ Yes
Best For Replacing SDR Stack Startups & Small Teams Creative Outreach Solo Reps / Small Teams Managing Existing Leads
Starting Price $416/month $15/user/month $55/month $30/month $29/user/month

1. Agent Frank – Your AI SDR That Automates the Entire Sales Workflow

Salesforge Homepage
This image shows the Salesforge Homepage

Some tools handle emails. Others update CRMs. Agent Frank does both—and a lot more.

Agent Frank works as an AI SDR that helps you in automate the parts of your sales workflow that eat up time and energy. 

Also Read: AI Sales Agent: Examples, Benefits, How to Choose the Right One?

From finding new leads to booking meetings, it takes care of the whole SDR process, without needing extra tools or extra hires.

Here’s how it fits everything we just talked about:

✅ Works well with your stack

Frank is part of the Salesforge ecosystem, so it plays nicely with tools like Mailforge (for email delivery), Warmforge (for warming inboxes), and Leadsforge (for prospecting).

No need to duct tape five tools together. It’s all built to work as one.

Handles more than just emails

 Frank doesn’t just send outreach. It:

  • Warms up your inbox
  • Finds and verifies leads
Email Validation in Salesforge
This image shows the Email Validation in Salesforge
  • Sends personalized follow-ups
Personalize your Campaigns at Salesforge
This image sbows how to Personalize your Campaigns at Salesforge
  • Replies to prospects
  • Book meetings on your calendar

If it’s part of the SDR workflow, Frank automates it.

✅ Customizes to your sales style

Multilingual automated translation in Salesforge
This image shows the Multilingual automated translation in Salesforge

You can tweak everything—

  • Set it to Auto-Pilot or Co-Pilot
  • Choose tone and language
  • Upload docs so it knows your product inside out
  • Set availability and outreach goals

So it doesn’t feel like a cookie-cutter bot—it learns and adapts.

Scales as your outreach grows

Need 1,000 leads this month? Or 10,000 next quarter?

Frank adjusts based on how many prospects you want in your pipeline, without the need to hire or train anyone new.

Comes with real support

You’re not left on your own here.

A dedicated Account Manager helps you set things up, customize your agent, and optimize over time. 

You also get a shared Slack channel to reach out anytime.

✅ Let's you track performance easily

Everything Frank does is visible on your dashboard.

You can monitor open rates, replies, and booked meetings, as well as tweak your campaigns based on live data.

💰 Agent Frank Pricing

Agent Frank Pricing  
This image shows the Agent Frank Pricing

Starts at $416/month

(Compare that to a traditional SDR stack that can easily cross $8,000/month in tools, data, and salaries.)

If your current workflow feels heavy or scattered across too many tools, Agent Frank helps pull it all into one smooth, automated system—so you can spend less time managing tasks, and more time closing deals.


2. HubSpot Sales Hub – A Simple CRM With Built-In Automation

Hubspot Sales Hub Homepage
This image shows the Hubspot Sales Hub Homepage

If you want to automate the basics of your sales workflow, without juggling a bunch of tools, HubSpot Sales Hub could be a good starting point.

It’s a clean, beginner-friendly CRM that helps you keep track of leads, send follow-ups, and manage deals—all from one place.

Hubspot Sales Hub Reporting
This image shows the Hubspot Sales Hub Reporting

Here’s how it stacks up:

✅ Connects easily with your tools

HubSpot plugs into Gmail, Outlook, Slack, and more.

So if you’re already using those, the setup feels smooth and familiar.

✅ Automates common tasks

Once things are set up, it can help you:

  • Send auto follow-ups
  • Track emails and clicks
  • Set reminders
  • Use AI to suggest replies

Great for cutting down busywork—especially if you’re handling outreach solo.

✅ Some flexibility with workflows

You can customize deal stages and build workflows.

But heads up: that flexibility really opens up only if you’re on the Professional or Enterprise plans.

Lower tiers don’t offer much room to tweak things deeply.

✅ Scales okay—but can get pricey fast

As your team or pipeline grows, you might need more users, more workflows, and better reporting.

That’s when costs start adding up. What starts at $15/user/month can jump to $90 or $150/month per seat if you need more control.

✅ Easy to get started

Setup is quick, the interface is simple, and there’s plenty of help content if you need a hand.

But if something breaks or you need fast support, especially on lower plans, response times can be slow.

✅ Basic reporting built-in

You can track deal progress, email activity, and sales forecasts with easy-to-read dashboards.

If you’re just getting started, that’s often enough.

⚠️ Where it falls short

G2 review on Hubspot Sales Hub 
This image shows the G2 review on Hubspot Sales Hub 

Let’s keep it real—HubSpot isn’t perfect for every use case:

  • Custom workflows are locked behind higher-tier plans
  • Costs scale up quickly as your team or usage grows
  • Not ideal if you need deep personalization or advanced logic
  • Some users report sync issues with tools and slower support on the free/Starter plans

💰Hubspot Sales Hub Pricing

Hubspot Sales Hub Pricing 
This image shows the Hubspot Sales Hub Pricing 
  • Free Plan – Basic CRM, email tracking, deal pipeline

  • Starter – $15/user/month (basic automation & reports)

  • Professional – $90/user/month (custom reports, workflows)

  • Enterprise – $150/user/month (advanced controls, playbooks)
Hubspot Sales Hub Enterprise Pricing
This image shows the Hubspot Sales Hub Enterprise Pricing

If your goal is to get organized, follow up consistently, and automate the basics—without jumping between tools—HubSpot Sales Hub makes that easy.

But if you know you’ll need advanced workflows, flexible automation, or faster support, you may outgrow the lower plans quicker than expected.

3. Lemlist – Add Personality to Your Sales Outreach

Lemlist Homepage
This image shows the Lemlist Homepage

If your cold emails feel like they’re being ignored, Lemlist gives you a way to stand out.

Instead of sending plain text, it lets you add images, GIFs, and videos—so your emails feel more human, without spending hours writing each one from scratch.

Lemlist Dashboard
This image shows the Lemlist Dashboard

Let’s see how it fits into your sales workflow:

✅ Works with your current tools

Lemlist connects with most CRMs and email platforms.

So if you already have a system in place, it won’t mess up your flow.

✅ Automates multichannel follow-ups

You can set up automated sequences that include:

  • Emails
  • LinkedIn messages
  • Even call tasks

Everything runs on autopilot once it's set.

✅ Customizable and creative

You get templates, drag-and-drop builders, and options to add personal touches like names, images, and short videos.

If you want to be creative with your outreach, this helps without taking forever.

✅ Grows with you

Whether you're managing 3 email accounts or a whole team, you can scale up with the Multichannel or Enterprise plans.

✅ Built-in warm-up

Lemlist helps protect your deliverability by warming up your email domains.

You won’t need a separate warm-up tool.

⚠️ Where it can fall short

Lemlist user review on G2
This image shows the Lemlist user review on G2
  • No AI writing help, so you still need to write or edit content manually
  • Some users report tracking bugs (like false opens)
  • The interface takes some time to get used to if you’ve never done multi-step outreach
  • Strict refund and support policies, especially on the lower plans

💰Lemlist Pricing

Lemlist pricing
This image shows the Lemlist pricing
  • Email Pro – $55/month (3 emails, warm-up, A/B testing)

  • Multichannel Expert – $79/month (adds LinkedIn + calls)

  • Enterprise – Custom pricing

    All plans include a 14-day free trial.

If you want to boost replies by making your emails feel more personal, without doing it all manually, Lemlist might be a good fit.

Just make sure you’re comfortable setting things up and writing your own messages.

We Tested 3 Lemlist Alternatives For Cold Outreach: Here's Our Findings

4. Snov.io – Lead Finder and Cold Email Tool in One

Snov.io Homepage
This image shows the Snov.io Homepage

If you're tired of using separate tools to find emails, verify them, and then follow up, Snov.io keeps it all in one place.

It’s built for simple, no-frills outreach, especially if you're working solo or with a small team.

Here’s how it fits into your sales workflow:

✅ Integrates smoothly

Snov.io includes a browser extension that works with LinkedIn and lets you pull leads directly into your dashboard.

It also connects with Gmail and other email platforms.

✅ Automates basic email sequences

You can build drip campaigns with automatic follow-ups, schedule emails, and track replies—all from the same tool.

✅ Combines prospecting and outreach

You don’t need a separate tool to find leads.

Snov.io includes:

  • Email finder
  • Verifier
  • Basic CRM
  • Warm-up

All in one dashboard.

✅ Easy to get started

There’s almost no learning curve.

Setup is quick, and you don’t need a team to make it work.

⚠️ Where it can fall short

Snov.io G2 reviews
This image shows the Snov.io G2 reviews
  • Email data quality isn’t always consistent—some leads may bounce
  • The dashboard can be slow or glitchy at times
  • Not built for teams that need detailed workflows or deep personalization
  • Support may be slower if you're on a lower-tier plan

💰 Snov.io Pricing

Snov.io pricing
This image shows the Snov.io pricing
  • Free Trial – 50 credits

  • Starter – $30/month (1,000 credits)

  • Pro – $75/month (5,000 credits)

  • Managed – Custom pricing

    All plans include outreach, warm-up, and CRM tools.

If you just want to find leads, verify emails, and send follow-ups without switching between tools, Snov.io does the job well.

It’s not fancy, but it’s practical for basic outreach.

5 Best Snov.io Alternatives For Cold Email Outreach

5. Close CRM – Everything in One Tab (Except the Leads)

Close CRM Homepage
This image shows the Close CRM Homepage

If you already have a list of leads and you’re doing cold outreach daily, Close CRM helps you keep it all in one place—calls, emails, pipeline tracking, and tasks.

It’s not for lead generation, but once you’ve got leads, it’s great at helping you close them.

Here’s how it holds up:

✅ Combines tools you’re already using

Inbox Sync in Close CRM
This image shows the Inbox Sync in Close CRM

Close merges your CRM, email inbox, SMS, and phone dialer into one tool.

So you’re not switching tabs just to follow up.

✅ Automates sales communication

You can build email sequences, track replies, log calls, and take notes—automatically.

It helps you stay on top of every lead, without anything falling through the cracks.

✅ Custom views to stay organized

You can filter leads based on actions, replies, or deal status. 

It’s not just a list—it’s a system you can actually work from.

✅ Easy to use and onboard new reps

The layout is clean and simple, even for people who aren’t tech-savvy.

That makes it easier to train or get started quickly.

⚠️ What to watch out for

Close CRM G2 reviews
This image shows the Close CRM G2 reviews
  • You need to bring your own leads—Close doesn’t help you find them
  • No LinkedIn or SMS automation
  • Dashboards are pretty basic unless you’re on the higher plans
  • Doesn’t support advanced AI personalization for outreach

💰 Close CRM Pricing

Close CRM Pricing
This image shows the Close CRM Pricing
  • Base – $29/user/month

  • Startup – $59/user/month (adds power dialer + workflows)

  • Professional – $109/user/month (adds AI summaries)

  • Enterprise – $149/user/month (predictive dialer, advanced reporting)

Optional Add-ons:

  • AI Call Assistant – $50/month

  • Premium Numbers – $19/month

  • Extra Organizations – $50/month

If you already have your lead list and just need a fast, clean way to email, call, and follow up, Close CRM keeps it simple.

It’s not for sourcing leads, but it’s strong on managing them.


Final Thoughts – Which Tool Fits Your Sales Workflow?

By now, you’ve seen what different tools can do to help you automate your sales workflow in 2025.

And the real goal?

To save time, keep your pipeline moving, and give you or your team more space to actually sell, not just manage tasks.

✅ Which Tool Fits Your Sales Workflow?

If you're... What to Use Why It Works
Running solo and doing outreach yourself Snov.io or Close CRM Easy to set up, budget-friendly, handles the basics without needing extra help
Starting to scale your outreach HubSpot Sales Hub or Lemlist Combines CRM + automation, gives structure without feeling too complex
Managing high-volume outbound daily Agent Frank Handles everything from lead gen to booking meetings—runs 24/7 on autopilot

And if you’re exploring how to replace an entire SDR stack with one smart system, Agent Frank might be worth a closer look.

➡️ Explore Agent Frank and see how it fits your workflow.

Either way, choose the tool that matches the way you sell.

FAQs 

Q1: What kind of tasks can I automate in my sales workflow?

You can automate stuff like sending follow-up emails, assigning leads, updating your CRM, scheduling meetings, and even reaching out to new prospects.

Q2: How do I start using automation in my sales process?

Start small.

Try automating your follow-ups first. Once that’s working, you can add things like lead scoring or finding new contacts automatically.

Q3: Are these tools easy to use for beginners?

Some tools, like HubSpot or Pipedrive, are pretty beginner-friendly.

Others, like Agent Frank, come with setup support—so you won’t be left figuring things out on your own.

Q4: Can sales automation fully replace an SDR?

 Not completely.

It can handle the repetitive tasks for you, but human reps are still important, especially for building relationships and closing deals.

Q5: How do I know if my automation is working?

Look at the numbers.

Check how many hours you’re saving, how many meetings are getting booked, and how often people reply to your emails. That’ll show you what’s working.